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Design & Product.
Done right,
done fast.

I'm Denise, I build clarity where things feel messy. From early concepts to live products, I bring structure, speed, and reliability to teams that need things to actually get done. 8+ years doing exactly that.

WORK WITH ME›

Available for new projects

8+ Years exp.
30+ Projects shipped
0→1 Concept to live
★ 5 Client rating
UX & Product Design Figma & Prototyping Design Systems Startups & Agencies Cross-functional Teams
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NOT YOUR TYPICAL DESIGNER

I didn’t start in tech. I started in fashion design...and weirdly, it trained me perfectly for building digital products.

In fashion school, you learn a very specific discipline: start with a concept strong enough to hold a whole system together. Not just a single piece, but a line, a collection, a brand: things that need to work together across dozens of variations.

From there, you build prototypes. You test them. And then comes something called grading: scaling your pattern across all sizes. And here's what nobody tells you before you do it: what works in a size 8 doesn't automatically work in a 16. You can't just scale the numbers. You go back to the pattern, you adjust, you test again. It's systematic iteration, fix the system, not the individual case.

Then comes handoff. Technical specs for production: cut sequences, material quantities, size breakdowns, pattern layouts optimized to reduce fabric waste. If the specs aren't airtight, costs blow up, production slows, quality falls apart. Good design means nothing if it can't be built reliably at scale.

When I moved into product design, I realized I'd been doing this all along, just with garments instead of interfaces.

01 CONCEPT & SYSTEM

A strong idea that scales. Not a single screen, a whole product.

02 PROTOTYPE & TEST

Build it, put it in front of real people, learn what breaks.

03 ITERATE THE PATTERN

Fix the system at the edges: edge cases, breakpoints, scale.

04 HANDOFF & BUILD

Specs precise enough to build reliably, at scale, without ambiguity.

WHAT I DO

Full-spectrum creative + development expertise

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BRANDING & IDENTITY

Logos, visual systems, brand guidelines.

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MARKETING & SOCIAL MEDIA DESIGN

Campaign visuals, ads, content creation.

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PRINT & EDITORIAL DESIGN

Brochures, posters, presentations, magazines, books.

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WEB & UX/UI DESIGN

Websites, landing pages, design systems, wireframes, prototyping.

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FONTEND DEVELOPMENT

HTML, CSS, JavaScript, React, Angular, Sass, Git, Github.

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SHOPIFY & NO-CODE TOOLS

Shopify themes, Webflow, Wordpress.

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MOTION & INTERACTION DESIGN

Adobe After Effects, Cinema 4D, Ceros, Dot.vu.

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AI-POWERED DESIGN & WORKFLOWS

AI-assisted research, concept exploration, visual generation, and rapid prototyping (Claude, Lovable, Vercel, Krea, Runway).

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MY LATEST PROJECTS

Recent projects I loved working on

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CHANEL

Shopify Frontend Implementation

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SAGE

Plan Recommendation Tool

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PETWORLD

Irish petshop e-commerce platform

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NYFW

Proposal for rebuilding the New York Fashion Week site

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GRIT

Front-end implementation from Figma to code

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BEHIND

Staffing solution for temporary hospitality workers

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LEONA

Skin care e-commerce platform

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VIRGINIA MENDEZ

Feminist coach website redesign

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HONDA

A proposal for the 2024 website

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NOTI

Digital agency website

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START-REVERSE

Foamboards print design

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NU HABITA

E-commerce for a plant shop

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LEMON

Video reel for website

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ILLUSTRATIONS

System of illustrations for a book

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Upcoming project preview
COMING SOON

Could this be your project?

DISCOVER

Clients I've worked with

Client 1 Client 2 Client 3 Client 4 Client 5 Client 6 Client 7 Client 1 Client 2 Client 3 Client 4 Client 5 Client 6 Client 7

LET’S TALK

Need a plug-and-play designer–developer who can handle UX/UI, front-end, and everything in between? Let’s make your next project seamless, fast, and beautiful.

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© 2024 Denise Servat. All rights reserved.