Hero Video - Lemon Agency

Grit project banner showing a person on a motorbike

I created a homepage video for Lemon Agency featuring dynamic background footage and motion graphics to convey the agency’s energy and creative vision. The video was designed to immediately engage visitors and communicate the brand’s identity in a visually compelling way.

My Role

I handled the full motion design process in After Effects, including:

  • Selecting and editing background footage
  • Designing motion graphics and animated overlays
  • Ensuring smooth integration with the homepage layout and responsive design considerations

I collaborated with the agency to maintain brand consistency while bringing a fresh, dynamic feel to their digital presence.

Outcome

The final video launched on Lemon’s homepage, enhancing user engagement and elevating the agency’s visual storytelling. It successfully combined cinematic footage with animated elements to communicate Lemon’s creative approach at first glance.

The video was produced entirely in After Effects, combining licensed background footage, animated graphics, and timed transitions to enhance the storytelling. I managed the timeline, motion design, and rendering to ensure a smooth playback for the homepage. All assets were optimized for web performance while maintaining high visual quality.

This approach allowed the homepage to feel dynamic and immersive, while keeping the video lightweight and responsive across devices.

LINK TO WEBSITE icon arrow pointing up