Petworld E-Commerce Redesign - Forward Agency

Petworld aimed to transition from its old website to a Shopify platform, leveraging this opportunity to refresh its design while maintaining brand recognition for existing customers. The openness of the client allowed creative freedom but also demanded strategic alignment to avoid alienating loyal customers.
The old design was visually unappealing and lacked functionality, while the new site needed to balance brand evolution with consistency. A heavy logo, outdated colors, and stark visuals were key challenges.
A phased design evolution prioritizing:
A leading European pet supply retailer offering food, accessories, and care products for a variety of pets.
Key Features:
Visuals & UX:
An Irish pet retailer known for its physical stores and online presence, catering primarily to local markets.
Key Features:
Visuals & UX:
A US-based platform specializing in pet products with a strong focus on customer service.
Key Features:
Visuals & UX:
UK-based retailer with both online and in-store shopping options, offering a mix of products and services like grooming and veterinary care.
Key Features:
Visuals & UX:
We designed an initial concept meant to be as bold as it could, with vibrant colours and a palette that would possibly reduced and polished, and plenty of variations for illustrations.