Virginia Mendez Website Redesign

Virginia has built her career on delivering impactful talks, workshops, and mentoring sessions, focusing on gender equality and bias. Her clients range from multinational corporations to schools, and her network is a primary driver of opportunities. However, her current website and materials lack a cohesive visual identity and clear messaging to effectively capture leads and convert visitors into clients.
Virginia’s existing assets do not reflect her professionalism, authority, or focus. The lack of a unified design and strategic content hierarchy has made it difficult to target new clients, especially in corporate spaces. The website also needs to support proactive marketing efforts, such as automated emails and LinkedIn outreach.
Create a cohesive brand and UX/UI experience that communicates Virginia’s expertise, facilitates lead generation, and provides clear paths for engagement. This includes a website redesign, integrated branding across platforms, and a structured content strategy.
Design a polished, professional, and engaging website and materials that highlight Virginia’s services for corporate and educational clients. Leverage a bold yet approachable color palette, clear typography, and strategic content placement to enhance credibility and user trust.