Leona Natural Cosmetics

Leona’s audience comprises eco-conscious individuals who value transparency, high-quality natural ingredients, and sustainable practices. They seek brands that align with their lifestyle and values.
Existing competitors dominate the natural cosmetics space, leaving little room for new players. Leona needed a digital presence that differentiated itself while building trust and conveying authenticity.
A website centered on:
“How might we design a digital experience that establishes Leona as a trustworthy, eco-conscious cosmetics brand while delivering an intuitive shopping experience?”.
A clean beauty retailer with a focus on organic and eco-friendly cosmetics.
Key Features:
Visuals & UX:
A leader in clean beauty, emphasizing transparency and sustainability.
Key Features:
Visuals & UX:
An Australian clean beauty and wellness platform promoting eco-conscious living.
Key Features:
Visuals & UX:
Ingredient Transparency:
Eco-Friendly Aesthetics:
Community Building:
Personalization:
Social Impact Highlighting:
The website required a seamless experience on mobile, tablet, and desktop. Ensuring responsive layouts, especially for product pages and checkouts, was complex due to high-quality product images and interactive elements like zoom-in views and filters.
Solution: Implemented Bootstrap 5 grid system and media queries for additional customizations to handle edge cases like ultra-wide monitors and older mobile devices.
LEONA’s brand identity as a mindful, holistic cosmetic brand demanded a design that felt organic yet modern. Custom typography, natural gradients, and smooth animations needed to align with the brand's ethos.
Solution: Leveraged custom CSS for animations and gradients (e.g., transitioning gradient backgrounds from #2C284A to #9382A2) and Google Fonts (Montserrat) for a clean, modern aesthetic. Ensured the navbar included intuitive links for categories and easy access to the cart.
The founders wanted control over product descriptions, blog updates (focused on mindfulness and yoga), and event promotions without developer intervention.
Solution: Integrated a headless CMS for dynamic content management, enabling real-time updates and API-driven integration with the front end.
High-resolution product images for an aesthetic appeal risked slowing the site's performance, especially on slower connections.
Solution: Implemented lazy loading for images and served images in modern formats like WebP using a CDN (e.g., Cloudflare) for optimal performance.
Managing transactions securely while aligning with GDPR compliance (as the brand operates in the UK) was paramount.
Solution: Integrated Stripe for secure payment processing and set up proper cookie consent for tracking, ensuring compliance with data privacy regulations.
The product catalog needed advanced filtering by ingredients, skin types, and ethical certifications, along with a robust search function.
Solution: Built custom JavaScript filtering logic combined with server-side processing for large catalogs, optimizing speed and scalability.
High-resolution product images for an aesthetic appeal risked slowing the site's performance, especially on slower connections.
Solution: Implemented lazy loading for images and served images in modern formats like WebP using a CDN (e.g., Cloudflare) for optimal performance.